Beauty Through the Lens

L.L.C. · Brand Guidelines 2026

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Reference · For every piece of future content

The 2026 brand system

Obsidian stage, royal purple voice, forged silver light — mixed 60 · 30 · 10. Poppins carries every word except the wordmark, which is always Kaushan Script. Nothing else ships.

01 · Palette

The 60 · 30 · 10 core

Sixty percent obsidian, thirty percent royal purple, ten percent forged silver. Judge the ratio by area, not by count — a purple-heavy layout reads corporate, a silver-heavy one reads clinical.

  • Obsidian

    #0A0A0A

    The stage — 60% of any surface. Every layout starts black.

    --background

  • Royal Purple

    #4B0A6E

    The voice — 30%. Panels, buttons, emphasis, the brand's signature.

    --primary

  • Forged Silver

    #C9CCD1

    The light — 10%. Type, hairlines, rules and quiet detail.

    --foreground / --border

02 · Accents

Signals, used sparingly

Accents live inside the ten percent. They mark one thing per view — a price, a link, a live status. Two accents competing in one frame means neither is a signal.

  • Signal Gold

    oklch(0.872 0.128 88)

    Awards, pricing highlights, the gold rule. Never a background.

    --gold

  • Neon Violet

    oklch(0.652 0.232 310)

    The wordmark, links and live indicators. One per view.

    --clay

  • Plate

    gradient

    Card surfaces via the plate utility — subtle purple-black lift.

    --gradient-plate

03 · Typography

Kaushan Script leads, Poppins carries

Wordmark & display headlines

Beauty Through the Lens

Kaushan Script sets the company name and every display headline (h1 and h2), so the brand's hand is visible on every screen. It never sets body copy, labels, buttons or data. Apply it with the script utility, or let an h1/h2 inherit it.

--font-script

Body, labels & data

Poppins

Subheadings at 600 weight with −0.01em tracking, body copy at 400. Geometric, even, warm enough to sit under photography without competing with it.

--font-display · --font-sans

Scale in practice

Aa — Display, 3rem+ (script)

Aa — Section heading, 1.875rem (script)

Aa — Subheading, 1.25rem (Poppins 600)

Aa — Lead paragraph, 1.125rem

Aa — Body and captions, 0.875rem

Aa — Eyebrow, 0.6875rem · 0.22em tracking · uppercase

04 · Voice

A gallery, not a call center

  • Professionalism

    Punctual, prepared, contract-clear. Quote pricing as a guide and confirm anything binding.

  • Creativity

    A distinct point of view in every frame — and in every sentence written about it.

  • Compassion

    People before pictures, always. Warm, unhurried, never pushy.

  • Storytelling

    We photograph the narrative, not just the subject. Copy carries the story too.

05 · Cause colors

Never decorative

The studio supports three causes. Their colors and ribbons appear only on materials tied to that cause — never as a palette choice, never mixed into brand layouts.

  • Epilepsy awareness

    Purple

    Purple ribbon materials only.

  • Breast cancer awareness

    Pink

    Pink ribbon materials only.

  • Suicide prevention

    Teal

    Teal ribbon materials only.

06 · Rules

Non-negotiables

  • Use semantic tokens, never raw hex or utility colors like text-white, in any build.
  • Kaushan Script sets the wordmark and all display headlines (h1/h2) — never body copy, labels or data.
  • Royal purple carries a full 30% of every screen: hero bands, panels, buttons and avatars.
  • One accent signal per view; gold and neon violet do not share a frame.
  • Photography sits on obsidian, uncropped by purple fills.
  • Cause colors only on that cause's materials.
  • Pricing shown from the 2026 list, always flagged as a guide.

Source: Beauty Through the Lens L.L.C. 2026 Brand Book, Business Plan and Employee Handbook Rev 2.0.